Backdrop Design Sketches

Graffiti Studio Worcester - Backdrop

(Photos taken by Robbie Brittain while accompanying me to meet artist Jo in the art studio.)

Through these ever changing development within the shows multimedia, after the director seeing a quick sketch of my impression of Wonderland, I was asked to help direct the design for the show’s backdrop curtain. This all in all gave me a role of a creative director in part for the show; the backdrop was made over three five-hour sessions at a graffiti studio where I directed three artists to where we co-visualised the composition, colours and subjects within the piece of art. A great experience to be free to just design and instruct at will very freely, very Wonderland.

Ticket Analysis +

Again the Take That ticket is very official on the one side, with my target audience luckily I didn't have to consider too much security wise. But from this design approach I wised to take was to make sure if young children are to purchase ticket at school, the information communication structure would have to be aimed at them, while on the other side the elegant simplistic adult tone could be achieved by adding simplistic poster design to for it to be a an overall memento for all.

Ticket Analysis

During my research for tickets, the visuals were something I started to focus on. Seeing the same or a similar structure on every ticket, most being very dull and mainly official looking because of terms a conditions security matters; I decided to go the opposite route. I asked people what they liked about their kept tickets, what was special about it and why. The main answers a received back were based one the importance of the event, but a key point was that it was a reminder, a memento of the event and that it a ‘fun’ thing to keep. This was all I needed as a designer. To keep the information on point to the subject but create an elegant keep able ticket, this was where my existing example research started.

A very good example I found was firstly a Michael Jackson ‘This Is It’ ticket, one side very formal in the excitement to actually having a secure seat to the king of pop live, however on the other side have reflective graphics to emphasize the innovative aspects to his performance and over all era.

Program Design Ideas +

These were all designs taken and development from my much-up photoshop visuals I'd produced for peer evaluation and meeting with the Loco Committee.

Getting the layout ratio was the main key as the ideas were already there, and had even been suggested by other in which I incorporated.

Program Design Ideas

After several meetings with the Loco committee I knew what information that needed to be included, so my development designs were visualizing the page compositions using shock value expressive techniques i.e. in the viewer face March Hare and Hatter profile pictures with tag lines. Suggestive humour while introducing characters was a combination that allowed the reader to interact while in taking the information.

Designer: David Schltz

In terms on labelling and layouts, a huge influence on my work in the program and poster pages was designer David Schltz how on his ‘Lee Jean’ adverts used selective imagery that teased the audience, but added the square boxed tag lines. I thought this works to more grace to what meets the normal eye; the descriptive value from the adverts leaves the viewer with a vast knowledge of the product and image in just seconds as well as left wanting more.