A strange layout I found in the ‘Wicked’ program was the extremely basic and word press looking cast list. At first I thought I looked quite dull and unimaginative, but one thing I picked up on was th at I could read all this information very clearly and in order.

Program Research +

After trend i found within a lot of the programs, but mainly in the 'Lion King' program was the use of a single image tacking of two pages for a greater impact. With this a very small tagline use of text to let the audiences mind wonder and imagine the show as it it were live once again.

Program Research +

Within the MamaMia Program and through most other programs i found a trend of overlaying images to get as much different scenes in to the booklet. This showed a great depth to the show leaving the audience reflecting on i photos after wards thinking... 'what a great show'.

Program Research

Programs acquired to start analysis process...

Through contacting as many links in the drama department I was able to get my hands on ten West End Musical Programs including big shows like ‘Les Miserables’ and ‘Billy Elliot’. These programs became like Bibles to me in terms of information control and layouts.

Poster Developement

When slowly developing the designs, a moch poster was trailed to the public at first that did started selling tickets and also gave me instant feed back on what people thought.

Pentagram Design Typeographers

The use of type on this design then became extremely important to make sure the title of ‘Alice’ agreed with the feel of the poster layout. I began to look at movements and designers like Pentagram Design who used expression with text which gave inspired me to look further into what the type actually said based on it’s features.

Poster Designs: The Upside Down World

The Concept

Using the Wonderland Vs Earth the audience saw and alternative world straight away which could also be edited to make weirder or more elegant if needed. The simple yet effect design also emphasized the characters displayed on the top while to bottom was a great use of negative space saying that the normal world is quite bring really.