
When speaking to Drama Lecturers/Students on their views on the production of musical theatre shows, nearly all spoke of Mackintosh quoting “that was the man that changed the way all Broadway poster advertisements are today, the simple iconic image that everybody knows around the world.”
Mackintosh is notable as a producer for his transformation of the musical into a global, highly profitable brand, and was the first theatrical producer to recognize that both touring productions and worldwide productions (often in countries where musicals were seldom seen, such as the former eastern bloc countries in the early 90s) were potentially highly lucrative markets which could, collectively, match and even surpass the revenues generated from New York and London productions.
In mounting productions across the globe, he has maintained tight creative control of his musicals in order to ensure the consistency and quality of the productions, no matter where they are seen. As far as possible, productions worldwide of Mackintosh musicals use the same staging, production design, lighting, front-of-house design, and orchestrations as their London and New York counterparts.
This is a departure from previous practice, where international productions of West End or Broadway musicals would often be licensed out to foreign producers and entirely reconceived locally, with highly variable and often substandard results.
“The most successful, influential and powerful producer & creative director of our time.”
The New York Times
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